A World Cup opening match deserves more than a screen. For Hisense, official sponsor of the 2026 World Cup, Bold House transformed L’Atelier des Lumières into a 360° stadium for France vs Senegal. On June 16th, custom visuals created by Bold House brought the match to life across every surface, alongside dedicated Hisense activations. Winners, supporters clubs and creators including Domingo, Cocottee and Grimkujow shared the experience with their communities through live content and social media.